THE RISE OF SHORT-FORM CONTENT: FUELING OUR CRAVING FOR DIGITAL DOPAMINE

In the past few years, content consumption has undergone a massive transformation. Once upon a time, we sat through 30-minute TV episodes, read long-form blogs, and listened to hour-long podcasts without skipping a beat. But today? It’s all about the 15-second reel, the 60-second TikTok, or the snappy Twitter (now X) thread. What’s driving thi